About the training
CSRDG conducted Business proposal/presentation training (Storytelling workshop) in Tbilisi for social enterprises participating in the third B2B exhibition.
Up to 20 social entrepreneurs from different regions attended the training.
Purpose of the training
The purpose of the training is to assist social enterprises to tell the story of their essence and goals in an interesting way, to effectively develop messages and deliver them to the audience with the effective communication. After the trainings, social entrepreneurs will be able to prepare tailored and needs-based business offers for the B2B exhibition.
During the interactive sessions, the participants worked on the strong and clear story to tell. They captured the key aspects of the social enterprise, a clear explanation of what they do and why they do it. Also, they were able to understand the needs of their business audience, why they should be interested in them and how to tell the story that excites them.
About the trainer
The training was conducted by Adam Harridence, director of the consulting company AFH, a British professional with 30 years of experience in the field of communications and storytelling. Adam works with UK, international, charity and business organizations and supports them in their branding, storytelling and campaign management. His portfolio includes organizations such as Blackberry, Roche, various departments of the British government, and others.
The training was organized by The Centre for Strategic Research and Development of Georgia, in cooperation with EVPA, within the framework of the ongoing project "Development of social entrepreneurship for a sustainable and inclusive society" with the support of the European Union.
About the B2B Exhibition
The B2B Exhibition of Social Enterprises has been taking place since 2017 on the initiative of the Center for Strategic Research and Development of Georgia (CSRDG). The event is supported by the EU and the “Bread for The World” within the framework of the project "Development of Social Entrepreneurship for Sustainable and Inclusive Society" implemented by CSRDG with the help of Social Enterprise Alliance Georgia and partner organizations.